Tiffany & Co.
After working with the Tiffany & Co. team for nearly three years, there isn’t a project we didn’t work on. From crafting product descriptions for thousands of jewelry designs to developing concepts and copy for seasonal global marketing campaigns, there’s a hint of Hannah throughout the Tiffany & Co. brand.
Projects and collection work included Tiffany & Co.’s biannual magazine, This is Tiffany, along with the High Jewelry Collections, Reed Krakoff’s debut Home & Accessories collection, the rebrand of the Tiffany T collection, the relaunch of the Tiffany Fragrance, and more.
Services: Brand strategy, website copy, email marketing
Website: www.tiffany.com
about
Tiffany & Co. has been the leader in introducing and elevating jewels since 1837. As the premier American house of jewelry design, this revered brand is known for not only discovering several of the worlds rarest gems, but also setting them in breathtaking designs. Founded by Charles Lewis Tiffany as a fancy goods store at 259 Broadway in New York City, the brand has evolved over the past century and a half to become a world-recognized brand in the world of diamonds, sterling silver, and gifts.
solution
FRAGRANCE
Tiffany re-launched their fragrance in late 2017. In doing so, it required a complete refresh of the language, design, and fragrance itself. The new vision for the product was inspired by archival influences, while maintaining a modern and vibrant scent—this attitude translated to the marketing materials, as well.
HOME & ACCESSORIES
Chief Creative Officer Reed Krakoff debuted his first collection, Tiffany Home & Accessories, in 2017. Working in partnership with the entire organization, the copy team was responsible for developing positioning, marketing, and product descriptions in preparation for the launch.
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